Who Owns Victoria’s Secret? Who Is The Owner Of Victoria’s Secret?
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An Introduction
L Brands was founded in 1963 when founder and current CEO Les Wexner opened his first “The Limited” store. In 1969, Wexner took the company public and in 1982 Wexner acquired the Victoria’s Secret brand for USD 1 million. After acquiring and spinning of several brands such as Abercrombie & Fitch (ANF) and the sale of its oldest brand “The Limited”, the current L Brands group looks as follows:
*Victoria’s Secret: L Brands’ flagship brand and world renowned lingerie brand.
*Pink: Separate store concept from Victoria’s Secret but grouped under the latter, Pink is a women’s lingerie retailer focused on teenagers, college students and young professionals.
*Bath & Body Works: Market leading specialty retailer in home fragrances, candles, soaps, …
*La Senza: Women Lingerie retailer, focusing on a younger target audience than Victoria’s Secret.
*Henri Bendel: Upscale retailer of handbags, accessories, women clothing and fragrances.
Let’s take a closer look at the different segments.
Victoria’s Secret
Victoria’s Secret is the iconic women’s underwear brand that is sold globally. It is known for its yearly fashion show that is watched by millions of people in more than 200 countries and for its lingerie models, the “Victoria’s Secret Angels”.
About ZARZAR MODELS
ZARZAR MODELS is one of the top modeling agencies for women in the United States representing models in print fashion editorials, high fashion runway, film, television commercials, and promotions. The agency represents top models in all of the major fashion cities and counties including Los Angeles, Beverly Hills, Hollywood, Orange County Southern California, San Diego, San Francisco, Las Vegas, Phoenix, Miami, New York, London, Paris, Milan, Sao Paulo, and Tokyo and recruits and represents models throughout the world through its global fashion and modeling network.
