Millions of girls, teenagers, and women from around the world dream of becoming a Victoria’s Secret model or a Victoria’s Secret Angel but less than 40 models from all over the world are selected each year by Victoria’s Secret to walk the runway for the annual Victoria’s Secret Fashion Show. Millions of young girls and teenagers ages 13 and above to adult women in their twenties and older also wonder from time to time how much money it costs to produce and put on the Victoria’s Secret Fashion Runway Show each year in November (the Victoria’s Secret Fashion Show is generally filmed in November of each year and broadcast in early December as it is closer to Christmas and the holidays).
Victoria’s Secret is a division of Limited Brands with annual sales of approximately $10 billion United States Dollars so when learning how much it costs Victoria’s Secret to produce their annual Victoria’s Secret Fashion Show it helps to keep things in perspective and realize that the amount of money that Victoria’s Secret spends on their yearly Victoria’s Secret Fashion Show is only a very small percentage of the vast amount of money that this lingerie superpower retailer actually makes each year.
How Much Money Does The Victoria’s Secret Fashion Show Cost To Produce Each Year?
In 1995 which was the year of the very first Victoria’s Secret Fashion Show, the Victoria’s Secret Fashion Show had a budget of only $250,000. This year, the Victoria’s Secret Fashion Show cost more than $12 million to produce. In 1995 models wore sexy, attainable, and very affordable lingerie down a not very well lighted runway in the Plaza Hotel. This year, models wore incredibly sexy, outrageous costumes worth thousands of dollars down a super hot fashion runway accompanied by live music from music superstars Justin Bieber, Bruno Mars, and Rihanna. The interesting thing is that in 1995 very few people from around the world were even aware that Victoria’s Secret had a fashion show while today people from more than 203 countries and territories have seen the annual Victoria’s Secret Fashion Runway Show.
The Truth About The True Cost Of Creating, Making, Organizing, And Producing The Annual Victoria’s Secret Fashion Show
Here is the truth: all those things that Victoria’s Secret does to advertise its fashion show, which costs approximately $12 million to produce and probably another $10 million to promote for a total of approximately $22 million sounds like a lot of serious money. But the truth is that $22 million is nothing for lingerie superpower Victoria’s Secret. It’s not even a priority for Victoria’s Secret in terms of money or costs. In fact, a little more and the cost to produce the annual Victoria’s Secret Fashion Show would be no more than an accounting rounding error for Limited Brands (the parent company and owner of Victoria’s Secret). But let us say that you actually had some serious cash to spend and that you wanted to purchase the Victoria’s Secret company (sorry but the models are not included as they are represented by their superpower and fabulous modeling agencies) it would cost you approximately $15 billion United States Dollars at today’s market prices, and that is no spare change.
How Much Money Do The Victoria’s Secret Fashion Show Tickets Cost?
Seriously, if you even had to ask then the $12 million United States Dollars that it cost Victoria’s Secret to produce their annual Victoria’s Secret Fashion Runway Show is really a lot of money (and we mean a lot) but as you can see from this article, it really depends on who you ask. One thing is certain, and that is we can only expect that with every passing year the Victoria’s Secret Annual Fashion Show will only get bigger, better, and probably more expensive, and ZARZAR MODELS will be there to keep our millions of fashion modeling fans from around the world up to date with all of our favorite things as they relate to the fashion modeling industry and our favorite models and supermodels. Enjoy!
How Much Money Does Victoria’s Secret Spend Creating, Mailing, And Producing The Victoria’s Secret Catalogs?
If you thought Victoria’s Secret spent too much money creating, organizing, and producing the Victoria’s Secret Fashion Runway Show then you will certainly be surprised when you find out how much money Victoria’s Secret spends on the Victoria’s Secret catalogs that they mail out to millions of teenage girls and adult women (and also men) multiple times every year. Here is the juicy stuff:
Victoria’s Secret spends about $220 million a year on the catalogs it sends to customer’s homes, including postage, creative design, printing, ink, paper, and distribution.
How Much Money Does Victoria’s Secret Spend On The Victoria’s Secret Fashion Runway Show Every Year?
So now that you know how much money it costs Victoria’s Secret to put on the Victoria’s Secret Fashion Runway Show each year you may be wondering why it costs so much money in the first place for a fashion runway show that lasts less than one hour. The truth is that each year Victoria’s Secret (a division of Limited Brands which also owns Bath And Body Works and the Pink lingerie brand) steps up their game from the previous year proudly displaying their absolute dominance over the competitive lingerie industry.
It all started in 1995 with a small show in a New York hotel which was not even televised nationwide and costing less than $250,000 (some fashion industry sources say that it cost Victoria’s Secret just a little over $120,000 to produce that first fashion show). Fast forward 18 years in to the future and the Victoria Secret lingerie fashion runway show is now the Super Bowl of all fashion shows having over 10 million viewers and costing approximately $12 million United States Dollars for just one night. $12 million for just one night, but with the billions upon billions of dollars that Victoria’s Secret is making, many fashion industry insiders say that it is worth every penny.
How Much Money Does The Victoria’s Secret Fashion Runway Show Cost To Produce And Why Does It Cost So Much Money?
While $12 million might seem like a lot of money for just one fashion show it is important to understand the complexity and the number of people involved in such a massive production. First you have all the costs for the venue, staff, and equipment which rival any major event. This includes the staff for the massive sound and light systems, staff for the models, such as many of the world’s best makeup artists, hair stylists, dressers, assistants, event coordinators, and security. You also have the costs for the music superstars that are invited every year to perform at the annual Victoria’s Secret Fashion Show, and the costs involved with other performers such as gymnasts, etc. Finally, you have the costs for the Victoria’s Secret models which make serious money. These Victoria’s Secret lingerie beauties are actually hired by Victoria’s Secret as these beautiful models are represented by their respective superpower modeling agencies located throughout the world. In other words, Victoria’s Secret needs to pay these modeling agencies some serious amount of money (many Victoria’s Secret models make millions of dollars per year) in order for Victoria’s Secret to be able to work with the agency’s models for a limited amount of time.
ZARZAR MODELS is one of the top modeling agencies for women in the United States representing models in print fashion editorials, high fashion runway, film, television commercials, and promotions. The agency represents top models in all of the major fashion cities and counties including Los Angeles, Beverly Hills, Hollywood, Orange County Southern California, San Diego, San Francisco, Las Vegas, Phoenix, Miami, New York, Chicago, Toronto, London, Paris, Milan, Sao Paulo, and Tokyo and recruits and represents models throughout the world through its global fashion and modeling network.